A case for Wizzards online marketing
A community to learn, connect and engage.
The assignment: Create an online network for facilitators to share knowledge, connect, and share ideas.
Context:
Through my work for Wizzards an online marketing company I got an ambitious assignment for an online facilitator. She was growing her following on linked-in and through email marketing by sharing her expertise. Especially because of Covid-19 everyone was moving their interactions online and online facilitating became the standard.
She wanted to create an online community, to share her knowledge in a structured way, connect people, and create a direct income. My role was to create the platform, design the elements, create content, engage and respond to users and create content for the platform.
Process:
Devine the challenge with the customer: fast delivery 2 weeks, and adapt the network from there. Respond to the reaction of the used and adapt the content from their.
Create a first design: Use 30 enthusiast to test the network and adapt from their.
Slowly grow the network and adapt to the interactions on the network.
Change the network to the feedback of the users.
Design the network to foster engagement, share knowledge and on brand design.
Designed to share knowledge: through different topics and easily being able to ask questions on the platform.
Engagement: people introduced themselves, me and owner responded to everything + responded to others as well, supportive language, used language casual.
On brand design: colours of the website, create a feeling through the Gym aesthetic idea of training your skills and getting better at it.
Design the network to foster engagement, share knowledge and on brand design
I created different topics based on the first interactions, likes and subjects that were shared in the community. The users could subscribe or unsubscribe to them, this became important since the community was growing fast and people with different interest and goals joined. I created the Friday Update of the most important information per week, because so much was being shared every week and people expressed they wanted to stay updated.
I wrote the Friday updates
Here I wrote about the information shared. I specifically paid attention to engaging users and their contributions to the platform. Users often responded positive to this and appreciated that their effort was mentioned.
On the discover page you could see the top posts select topics to know more about and see others who are near the user.
I also wrote the promotional material to communicate the added benefit of the Facilitator Gym to online Facilitators.
I paid extra attention to creating a message to cater to the needs and wants of online facilitators. I used the green to let information stand out and make the whole page quickly readable.
Results:
A quick and successful setup of the platform: A working network within two weeks, 200 users in the first three weeks
High engagement on the platform: Every post on the platform got multiple respondents, with posts getting up to 300 respondents. All the people joined engaged in the platform, with everyone writing an introductory post and many people asking questions and writing responds.
Much knowledge was shared: Every week there was a new facilitator method shared and discussed in small groups, every two weeks there were challenges with many participants joining and people shared job opportunities, new innovations and asked questions.
Reflections:
I found it a challenge to learn the new network and plan the launch and at the same. Because it was unsure how long it would take to know the platform, what content would fit the platform and create the content. However, I started with understanding the platform through looking at other Mighty Network pages and learn tutorials, from here I adapted my planning and communicated to the owner about it.
It would have helped to specify the wishes of the user sooner with 1 on 1 user interviews. I think this would have helped us to sooner specify what the users were looking for, and save time compared to test it only with response of the users in real time.