https://roosveenema.com/home daily 1.0 2021-07-19 https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f3394b50974615f920f2bb/1626690000810/bike+sharing+image.jfif HOME - UX for a bike sharing app Improving the user experience, and engagement of the bike sharing app Loop. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f3f37ec5d9e6782ce76192/1626690087266/Untitled+design+%2826%29.png HOME - Creating a product from user interviews Showing my testing and iterating skills by creating a product for work at home parents. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f3f0651d3507074224b972/1626690021905/Untitled+design+%2824%29.png HOME - Designing an online community I designed a Mighty Network community where people could connect and learn about online facilitating. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f4bcb450974615f9323552/1626690062963/Untitled%2Bdesign%2B%252843%2529.jpg HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f4b923ce637c258349dc3a/1626652223678/IMG_20210703_201650847_HDR.jpg HOME - Creating and designing bags https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f4bbb1689a653fd2a7a31d/1626652182681/IMG_20210705_171956356_HDR.jpg HOME - Discarded textile dyed with old flowers https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f4b96a1d350707422ec9ef/1626651545447/IMG_20210703_210515350_HDR_2.jpg HOME - A bag dyed with coffee https://roosveenema.com/work-a daily 0.75 2021-07-19 https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f54062731d8c7c6f1402d6/1626685555698/Capture.PNG Bike sharing - Add a visual explanation of how to use the bike sharing service It is not clear for the user how to use the app. By adding an explanation on how to use it, this will be more clear. It is recommended to do multiple steps and use a point of few of the user. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f53bf5e3dec17ca07a29d3/1626684433308/Capture.PNG Bike sharing - Create brand awareness by showcasing logo Show the logo when opening the app; this image can be a nice opening screen Integrate logo in home screen (example of Obike and Mobike) https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f53c8e7121636e99b7679d/1626684567731/Capture1.PNG Bike sharing - Showcase amount of calories burned, CO2 saved and kilometres biked To keep clients engaged, the companies show the amount of calories burned, CO2 saved and kilometres biked. People enjoy games and a visual representation of their work. They can also share it with their friends. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f53a75c4d0d61e674e324f/1626684044535/snip.PNG Bike sharing - Observations of other bike sharing companies Creating an overview of how other bike sharing companies structure price, onboarding and usability. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f53d745f13a15bd835d180/1626684804921/Capture.PNG Bike sharing - Many people in Brazil do not often ride a bike, therefore it is important to inspire them to ride a bike To engage with the clients is through providing biking routes, especially because biking is not possible everywhere in Brazil, this can guide the users on where to go. On top of that, it makes them want to come back to do multiple routes if they finished a nice one. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f565b97121636e99b9439e/1626695124881/loop+2.png Bike sharing - A case for Pocket Creative lab A journey to more users, through an online offline interface. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f53f136f491d4a1f076a03/1626685225705/Capture.PNG Bike sharing - Another way to inspire people is through showing others having fun. A targeted, comprehensive marketing strategy to raise awareness and encourage take up amongst different user groups. Although the users of bikesharing systems are usually between the age 20 till 35, so it is smart to focus on this age group. To get the brand out there, a lot of bikesharing systems use Instagram. On Instagram they show a lot of content of different people on the bikes at touristy places but also with stories about how they use the bike as a cheaper transportation than the car. This can inspire users to use the bike sharing service. Start riding with Loop can be encouraged through: Invite friends and get free rides First ride for free or first 30min for free Student discounts Family discounts https://roosveenema.com/work-mighty-network daily 0.75 2021-07-19 https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f55030b282b304dad306ef/1626689587214/1..PNG Mighty Network - I also wrote the promotional material to communicate the added benefit of the Facilitator Gym to online Facilitators. I paid extra attention to creating a message to cater to the needs and wants of online facilitators. I used the green to let information stand out and make the whole page quickly readable. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f3f6deb386920ff6d2a3c1/1626601199572/Untitled+design+%2825%29.png Mighty Network - A case for Wizzards online marketing A community to learn, connect and engage. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f54f35aba5f52989c0740a/1626689474116/fiday+update.PNG Mighty Network - I wrote the Friday updates Here I wrote about the information shared. I specifically paid attention to engaging users and their contributions to the platform. Users often responded positive to this and appreciated that their effort was mentioned. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f54cda668793736d48a6e4/1626688744421/topics.PNG Mighty Network - Design the network to foster engagement, share knowledge and on brand design I created different topics based on the first interactions, likes and subjects that were shared in the community. The users could subscribe or unsubscribe to them, this became important since the community was growing fast and people with different interest and goals joined. I created the Friday Update of the most important information per week, because so much was being shared every week and people expressed they wanted to stay updated. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f54e2fdeec58162046c7b2/1626689155539/discovery.PNG Mighty Network - Make it stand out On the discover page you could see the top posts select topics to know more about and see others who are near the user. https://roosveenema.com/eur-project daily 0.75 2021-07-18 https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f42cfcc4d0d61e674059b7/1626615063852/sigmund-YUuSAJkS3U4-unsplash.jpg User interviews project - A case from my Strategic Entrepreneurship master. Creating a product based on customer needs. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f44dfd1434f635472dc171/1626623514812/Untitled+design+%2827%29.png User interviews project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f45970730b252c881fad80/1626626434022/Untitled+design+%2829%29.png User interviews project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f44c299471b562af1a691c/1626623031840/headway-5QgIuuBxKwM-unsplash+%281%29.jpg User interviews project - The qualitative surveys In the qualitative interviews, we went more in depth into the wishes and needs of the customers. We did 10 interviews through zoom. We found out extra in depth information of our hypothesis with the interviews. H1: People like to make tangible things but have little time H2: The majority of people is interested in starting a new hobby H3: Most people value both creating something tangible and digital H4: People are not easily bored, however they like new hobbies H5: People use screens a lot more 5-12 h a day H6: People are willing to spend around 30 euros a month. H7: People enjoy having objects they made around the house. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f446811db272198fa09231/1626621667291/survey+hobbies.png User interviews project - The quantitative survey The online survey was spread to 70 people, of which 51 people filled in the survey correctly. Results of the survey Hypothesis Agree Disagree Benchmark Result H1 tangible 70,0% 26,7% 65,0% Accepted H2 new hobby 70,0% 28,3% 65,0% Accepted H3 productive 40,0% 60,0% 65,0% Rejected H4 changing 51,7% 43,3% 65,0% Rejected H5 screen time 90,0% 10,0% 65,0% Accepted H6 money 93,3% 5,0% 50,0% Accepted H7 make space 88,3% 10,0% 50,0% Accepted https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f4571c952f835132deef9e/1626625855399/Untitled+design+%2828%29.png User interviews project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://roosveenema.com/contact daily 0.75 2021-07-19 https://roosveenema.com/webdesign daily 0.75 2021-07-19 https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f48b216c177f33d7af81fb/1626639144700/Untitled+design+%2835%29.png Webdesign - The original design of the one-pager from the owner. Could be improved on: The colours and fond are not modern, giving a boring impression. No call to action so people can not engage and buy or leave an email address. The photo looks photoshopped, which is not professional. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f4a85c80d83038fa90c7e7/1626646646792/Nysser+Jeans+%282%29.jpg Webdesign - The new design: The ecstatic is meant to cater to man that are interested in sustainability and new technology. I used dark blue colours to create a more modern aesthetic and related to a classic jeans colour. I pared this with the gold to fit the brand colour and give it a luxury feeling. The fond is based on a coding fond, which gives a new technology association. I created user interest in the jeans by adding three different reasons to buy the product. I also explained the buying process, to make the interest turn into buying intention. Which was not clear in the first. The illustrations also add to the message. I also changed the logo to make it more modern and luxurious. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f48efc9c7c9f0ea9a791c1/1626640145424/Untitled+design+%2837%29.png Webdesign - First design: Creating the colours with green and lighter green accents. Creating a call to action and a more appealing fond. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f492e4cba7b71501f3eed9/1626641175404/Untitled+design+%2841%29.png Webdesign - Combining designs The combination of text and branding and clear call to actions. However, the colour of the call to actions are not clearly readable. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f4a310c5d9e6782cefda70/1626645268044/Nysser+Jeans+%281%29.jpg Webdesign - The old website: It is an overview of the content. However, the design is basic, and the text does not say much. The brand is technology based, what is not represented. In addition, it is not clear from the text of the website how to order jeans and how the process will go, since the 3 steps are very generic. The slogan People, Planet, Perfect jeans (which I created) is nice but not explained later, which makes it fall flat. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f4884abf9212646c48066c/1626638521275/Untitled+design+%2833%29.png Webdesign - A one-pager for sustainable t-shirt brand. The colour scheme is designed to look crisp and sustainable. Therefore, the white and green combination is used. The white to convey the white clean t-shirt. The light green represents sustainability. The neon accents are used to attract attention to the buttons and the main added benefits. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f48fa6c2d40e67ec17fcb3/1626640298458/Untitled+design+%2838%29.png Webdesign - Changing the layout: Creating a dark green to colour to make the text stand out more. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f494e0c2d40e67ec1853b0/1626641644836/Untitled+design+%2843%29.png Webdesign - The final design: Changing the colours of the call-to action to white creates a more coherent colour scheme. Making the letters bold increases the readability. The neon green attracts the viewer to click on the call to action. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f493e9689a653fd2a51a14/1626641550480/Untitled+design+%2842%29.png Webdesign - Changing the call to action: The call to action is now more visible. Although, the dark brown is falling out of place with the rest of the design. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f48ddc5f13a15bd82c4d72/1626639869077/Untitled+design+%2836%29.png Webdesign - Combining the designs: Selecting a photo that looks like a person. However, the spacing is off, and the greens together are not cohesive enough. Also, the text on the button is not clear. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f490a11d350707422c2e92/1626640573438/Untitled+design+%2839%29.png Webdesign - Cohesive colours: The colours fit better, and I added extra benefits relating to the quality of the product because the owner found that the most important elements. However, the text seems cramped. https://static1.squarespace.com/static/60f198ff361f4a41f4337748/t/60f491d381f38b20589457d9/1626640883623/Untitled+design+%2840%29.png Webdesign - Text better conveyed: The text with the benefits are more clear and there is a call to action that attract the viewer. Also, a clear slogan conveying a sustainable brand is added.